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Mundlein, Illinois, November 19, 2020/PRNewswire/-The Cast Iron Soil Piping Institute (CISPI) is pleased to announce the launch of its new brand identity. The new logo and supporting brand assets were updated, and a new generation of plumbing engineers, designers, specification officials, contractors and installers were introduced to the institute.

Designed by the McKenna Institution in Chicago, Illinois, the new brand identity is in line with the institute’s larger marketing communications strategy to establish a broad reputation in the construction and construction industries. Since the institute communicates with various audiences, it is particularly important to create a brand that is easily recognizable. The specification and implementation of cast iron sewer products involves countless groups in the supply chain, including building owners, contractors, and commercial plumbing professionals.

The new logo incorporates a bright red and blue color scheme, strengthens the Institute’s “Made in America” tradition, and represents CISPI member companies that manufacture cast iron soil pipe products in China. The vibrant use of colors and multi-dimensional curves brings vitality to the "CI" trademark. The updated slogan "CISPI-Quality Mark" emphasizes the high-quality manufacturing of this product, which can only be found in products made in the United States. The new brand has a distinctly modern sense and continues the institute's past logo design.

Dave Parney, executive vice president of CISPI, is particularly satisfied with the new look. "I am proud to announce the launch of our new brand. I believe our new brand is sufficient to attract young audiences, but will still resonate with experienced industry professionals who have been familiar with the CISPI brand for many years."

CISPI board member Francesca Dunbar continued: “Our new brand supports the Institute’s current priorities and highlights the quality that the Institute has maintained over the years. This is when we want to expand our influence to new audiences. It will be an important asset for us. The country."

The Cast Iron Soil Pipe Association (CISPI) was organized in 1949 by the leading American manufacturers of cast iron soil pipes and fittings. The institute is dedicated to helping and improving the pipeline industry. By distributing technical reports, CISPI seeks to increase interest in the manufacture, use, and distribution of cast iron soil pipes and fittings.

Source: Cast Iron and Soil Pipe Research Institute

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